New product popularization and target audience reach
Dorado Storage system
Flash Only Storage system
Period: January’19 – April’19
Audience: BDM, IT DM, IT Pro, Mass Audience – IT interested
Increase knowledge of HUAWEI as manufacturer of advanced ICT solutions for industry and generate interest in the category, ahead of other brands to conquer the market
Create an association between advance ICT solutions for industry and HUAWEI brand
ecome a leader in sales among manufacturers of advanced ICT solutions for industry
To engage in communication with the brand on the expert territory. Change the attitude to the brand.Tell about the category.
Create a "problem" and give a ready-made solution. Describe possible usage scenarios.
Stimulate the purchase of products.