Huawei

New product popularization and target audience reach

Dorado Storage system

WiFi6 

Flash Only Storage system

Period: January’19 – April’19

Audience: BDM, IT DM, IT Pro, Mass Audience – IT interested

Geo: Europe

Goals:

Increase knowledge of HUAWEI as manufacturer of advanced ICT solutions for industry and generate interest in the category, ahead of other brands to conquer the market

Create an association between advance ICT solutions for industry and HUAWEI brand
ecome a leader in sales among manufacturers of advanced ICT solutions for industry

COMMUNICATION GOALS

To engage in communication with the brand on the expert territory. Change the attitude to the brand.Tell about the category.

Create a "problem" and give a ready-made solution. Describe possible usage scenarios.

Stimulate the purchase of products.

The solution of communication goals

To achieve the goals outlined in the brief, it is important to focus on the following factors:

Promotion tools

Split of budget

Monthly results by cpc & traffic

Cost per Click: Planned vs Reached (Eur)

Clicks: Planned vs Reached

Cost per Click: Planned vs Reached (Eur)

47,86%

CPC optimization

Clicks: Planned vs Reached

36,51%

Traffic increase

APPLY FOR A FREE CONSULTATION:

    • we will evaluate the return on existing advertising campaigns;
    • we will analyse the technical side of the advertising campaign or website;
    • we will provide 3–5 recommendations ** for improving the results and achieving the goal.

    **We will be able to provide recommendations if access to Google Analytics is provided.

    PIETEIKTIES BEZMAKSAS KONSULTĀCIJAIAPPLY FOR A FREE CONSULTATION