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Keyword selection and segmentation
A successful Google search campaign is based on keyword research. We use Google Keyword Planner and other tools that allow us to select the most compelling words and phrases that people use in Google’s search engine to find your service and product.
Once selected, the specialist segments them into relevant keyword groups and selects the most appropriate landing pages on your site, ensuring the lowest possible cost-per-click for your ad, and providing the user with the most relevant information.