Castorama is an international home improvement company which operates nearly 1,200 stores in 10 countries in Europe. Its main brands are B&Q, Castorama, Brico Dépôt and Screwfix.
RealWeb main task in cooperation with Castorama is to provide analytics solutions of varying complexity in order to reach quality audience data flow, segmentation, lifecycle, offline & online cross-selling analysis, customized reporting and other assignments.
Results achieved – Data integration
Results achieved – Data visualization
Results achieved – data analysis