How to Boost ROI with GOOGLE SEARCH 360?
We will not surprise you if We would say that Google Ads have become an un irreplaceable tool for any company to generate traffic to the website. Based on 2019 year statistics, consumers make more than 160 billion keyword searches per month on Google, while network of Google have grown up to 2 million websites and applications. Impressive, huh?
It would all sound great if we would not live in the era of total digital transformation where companies are constantly looking for instruments to optimize and automate campaigns in real time and at scale. Demand of companies has played a trigger role for Google to invent the unique mechanism called Search 360. So what difference does it make?
Search 360 is an innovative tool that allows advertisers to set up, optimise, manage, tweak, and edit campaigns across multiple engine accounts like Yahoo, Bing, Baidu and Google. These four are being deservedly ranked as TOP4 leading search engine companies in the world, making it up to 180 billion searches per month. Search 360 allows to collect information from all four sources and automate the campaigns in real-time. Speaking of automations, marketers can easily automate regular tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages, and search engines. Conversion optimiser collects and enriches marketing campaigns from any website touch points (entrance, filled forms, payments etc), which allows to feed the real-time data on performance really quickly, create more advanced campaigns and optimize for more complicated conversions.
Also machine learning capabilities allows marketers to manage budgets, follow structural changes, event triggered changes and much more in a single platform.
Adaptive Shopping
Automatically create smaller product groups to help achieve better results
Adaptive RLSA
Automatically add all the available lists (RLSA, Similar Audiences, Customer Match, etc)
Adaptive Geo
Automatically optimize your location targets based on your campaign goals
SEARCH360 strategic tasks for business:
Define and optimize toward precise business objectives
Get granular controls and advanced customization
Benefit from full transparency when monitoring the progress for each goal
BIDDING
Another highlight of the tool is the ability to set bid strategy across all engine accounts and automate bidding.
This will allow marketers to:
- Optimize bids towards predetermined goals such as ROI, ERS, Revenue. Set the Smart Bidding to either optimise to the most conversions within a budget, or a CPA/ROI.
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Optimize bids towards a desired auction position or visibility-based goal. Optimize towards auction position, and soon impression share and viewability goals rather than purely an average position in the search engine results page.
Optimize bids, budget caps, and bid adjustments toward your budget goals. Combine a CPA goal with a monthly budget to deliver the highest volume or best CPA based on your budget. Considers day of week and seasonality.
Putting everything in a nutshell Search 360 allows marketers to use massive data flow to generate campaigns, ad groups, text ads, keywords, Google Ads sitelinks and set the Smart Bidding to optimise to the most conversions within a budget or a CPA/ROI. As you update inventory data, Search Ads 360 automatically updates the generated campaigns. We at RealWeb have already proved the spectacular results on campaign optimization and automatization while using this tool and we are ready to share it with you.
