Google Analytics 4 – Future in Data Analysis!
If you haven’t yet installed GA4, pay attention to this information!
Starting with July 1st, 2023, Google Analytics terminates its operation.
It means that starting this date, Universal Google Analytics will no longer collect new data about website visits and will be replaced by the new Google Analytics 4. Therefore, it is crucial to install and use the new version of Google Analytics in time.
What will change?
Main differences between Universal Google Analytics and Google Analytics 4:
Joint tool for website and app tracking
New Google Analytics 4 gives the option to analyze data about website and app visitors all in one place. It is a great opportunity to understand how the app and website influence user purchase choices.
Page views are replaced with events
The base of Google Analytics was page views, which are now replaced with events.
This change opens up new opportunities in data analysis with the aim of a deeper understanding of how your marketing activities affect the result.
No more Cookies
We are fast approaching the Cookie era end which was almost the only basis for data collection and analysis.
Many tools, including Google Analytics, will not function, but Google Analytics is ready for it.
It is the future of data collection and analysis.
The Hits (user interactions* with the website) collection limit has been removed
Google Analytics 4 offers unlimited Hits collection per month.
Previously, the Hits limit was 10 million. It will not be necessary to segment the visits by country or other segments so that there would be 100% data if page views exceed 10 million.
*Interactions that result in data being sent to analytics
Google Analytics 4 functionality offers these and many more new possibilities.
Does my business need it?
It will only be possible to see Universal Google Analytics data, but only for a certain amount of time!
After that, the history will not be available, and you will need to depend only on Google Analytics 4!
Google Analytics Universal offers to export data so you do not lose your data history. This means that you will have to work with multiple Excel files full of data.
We have a solution that will help you be free from Excel files and we will allow you to see historic data comfortably and visually.
Contact Realweb Latvia – Google Premier Partner team to learn more!
What to begin with?
If you still have not set up Google Analytics 4 on your website and/or app, now is the time to do that!
After inserting it, it is necessary to set up all events, conversions,0 and targets to get a thorough data analysis.
If you need help with Google Analytics setup (including conversion and event setup), as well as historic data preservation, contact us!
If you want to know more about Google Analytics 4, be sure to follow us on social networks to be the first to know the news!
