Castorama

Castorama is an international home improvement company which operates nearly 1,200 stores in 10 countries in Europe. Its main brands are B&Q, Castorama, Brico Dépôt and Screwfix.

Cooperation

RealWeb main task in cooperation with Castorama is to provide analytics solutions of varying complexity in order to reach quality audience data flow, segmentation, lifecycle, offline & online cross-selling analysis, customized reporting and other assignments.

Results achieved – Data integration

Tables and views with advertising data

Tables and views with CRM data and regular reports

Results achieved – Data visualization

Dashboard table for commerce and products. Redemption rate detailed by offline stores and products (CRM to Google Analytics integration)

Marketing dashboards for performance-marketing specialists. Detailing by cities and products. Filters by KPI, device type, planned and forecasted metrics.

Results achieved – data analysis

RFM segment engineering and automation for direct marketing goals

Ad-hoc requests for analysis and forecasting (business and behavioral metrics, market share etc.)

Automized A/B testing reporting tool (R & Shiny tech stack)

Tools and systems applied

APPLY FOR A FREE CONSULTATION:

    • we will evaluate the return on existing advertising campaigns;
    • we will analyse the technical side of the advertising campaign or website;
    • we will provide 3–5 recommendations ** for improving the results and achieving the goal.

    **We will be able to provide recommendations if access to Google Analytics is provided.

    PIETEIKTIES BEZMAKSAS KONSULTĀCIJAI