The increase of the user time spent on the webpage by 90%
About the client:
The leading flooring trader in Latvia. SIA “Anitra” has been taking care of high-quality, long-lasting and visually attractive floors both in private interiors and public spaces since 1991. Company helps to choose the most suitable floor coverings from the full range of coverings, install them, as well as organize the correct cleaning of coverings.
Aims:
• Webpage optimisation
• Increase website visibility in search engines
• Increase website traffic
• Increase matched keywords positions in Google Search
Issues to solve:
- Errors in programmaning code
- Lack of Image optimization
- The absence of the 404 page, robot txt, and sitemap
- A lot of technical errors on the webpage code, JJS and CSS code
- Not enough or duplicated meta tags – titles and descriptions
Accomplished tasks:
- A complicated website audit has been performed
- Detailed analysis of competitors' websites
- Compiled semantic core based on requests, grouped landing pages
- Adjusted and expanded website structure
- Technical tasks for primary optimization have been installed and implemented
- Adjusted page layout
- Revamped website content
- The internal aggregation strategy of the used website content
Results:
During the first 6 months of cooperation, website traffic has increased by 16%, bounce rate decreased by 13%, user time spent on the webpage increased by 90%.
When all the planned tasks were implemented, the traffic increased by 85%, the bounce rate decreased by 10% and the average user time spend on page increased by 2%.
