About the client: The company, founded in 1932 by Ole Kirk Christiansen, the basis being the legendary constructor LEGO®, is one of the leading manufacturers of gaming materials in the world. Based on their activities, the company is guided by their motto: ‘’Only the best is good enough’’. Their goal – to inspire those who will change the future and to contribute to the development of their creativity in a playful and educational way. The LEGO products are sold worldwide.
· Presence of multiple page duplicates
· Errors in the programming code
· Lack of mobile version
· Lack of image optimisation
· A comprehensive audit was carried: multiple technical errors in the website’s code were revealed.
The visibility was doubled on Yandex platform, on Google – 1,6 times. The visibility for the key product group was increased by 27,6%.