The 26.7% increase of the visibility of the key product group
About the client: The company, founded in 1932 by Ole Kirk Christiansen, the basis being the legendary constructor LEGO®, is one of the leading manufacturers of gaming materials in the world. Based on their activities, the company is guided by their motto: ‘’Only the best is good enough’’. Their goal – to inspire those who will change the future and to contribute to the development of their creativity in a playful and educational way. The LEGO products are sold worldwide.
The problem:
· Presence of multiple page duplicates
· Errors in the programming code
· Lack of mobile version
· Lack of image optimisation
The target:
- Website optimisation
- Increase of website visibility in search engines
- Increase of average conversions for the website
- Addition of traffic attraction to the website
What was done:
- A complex webpage audit
- A thorough analysis of websites-competitors
- Creation of the semantic core, based on 1852 requests
- Adjusted and expanded structure of the webpage
- Drafted and implemented terms of tasks regarding primary optimisation
- Adjustment of the paged according to HTML standards
- Creation of technical tasks regarding the website’s mobile version optimisation
Details:
· A comprehensive audit was carried: multiple technical errors in the website’s code were revealed.
Results:
The visibility was doubled on Yandex platform, on Google – 1,6 times. The visibility for the key product group was increased by 27,6%.
