How to double the website traffic in one year

About the client:

Remontista is a car service selection system with a guarantee for the work performed. The main promotion region is Moscow and additional promotion regions are St. Petersburg and Nizhny Novgorod.  The site has 2 regional subdomains and seasonality of demand – peak periods are March-April and October-November.

Aim: To increase website traffic

Issues to be resolved:

  • The site has a significantly less selection of available car services compared to conventional aggregators
  • Problems with page indexing

Accomplished tasks:

  • Website audit and restructuring
  • Filters that create a large number of broken links have been repaired
  • Service pages are closed from indexing
  • Configured the correct server response for non-existent pages
  • Extended semantic core created. More than 6,000 requests
  • An extended site structure has been created based on the semantic core
  • The main pages are created according to the new structure. Moscow district pages were added to the main domain, and popular category intersections were added to all domains. For example, service + metro, service + district

The result:

During the year, the website traffic increased by 2 times.

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    • we will evaluate the return on existing advertising campaigns;
    • we will analyse the technical side of the advertising campaign or website;
    • we will provide 3–5 recommendations ** for improving the results and achieving the goal.

    **We will be able to provide recommendations if access to Google Analytics is provided.

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