papa Johns
Papa John’s is an American pizza restaurant franchise. It is the fourth largest pizza delivery restaurant chain in the United States. Papa John`s franchise operates in 47 countries all around the world. In Europe restaurant is represented in Cyprus, France, Ireland, UK, Poland, Russia, netherlands, Belarus and Azerbaijan.
Сooperation
RealWeb provides Papa Johns analytics solutions of various complexity with the aim of providing high-quality audience data flow, segmentation, lifecycle (Life Time Value) assessment, offline & online cross-selling analysis, shopping carts research, segmentation, data accounting error elimination and customer specific reporting.
Results achieved – Data integration
- Detailed measurement plan and taxonomy, compatible with CRM and other app data format
- Stable behavioral data tracking for multiple cities, products and landing pages
- Measurement Protocol integration for Google Analytics - CRM data convergence maximization
- Custom categories for product, marketing and business tasks (for example: order number, RFM segmentation, delivery and order type, promo codes etc.)
- Custom reports for marketing agency and other service providers
Enhanced ecommerce with custom dimensions
CRM integration example
Transaction details -tracking
Results achieved – Research
- In-depth qualitative and quantitative ad-hoc research
- Online and offline ads mutual influence analysis
- Web to app user flow analysis
- In-depth post-view media campaign analysis
- Recommendations for algorithm engineering (products and product categories)
- Subscription pricing modelling
- ARPPU factor analysis
Micro-seasonality analysis for different marketing channels
TV flight impact analysis (on-site behavior impact)
Web to app user flow analysis
Achieved Results – Deep display ads analysis
- Views and clicks tracking with raw data for single user journey path
- Google Analytics 360 and DoubleClick Campaign Manager integration
- Effective frequency calculation for CPA and ROI optimization
- Calculated media impact on performance campaigns
Frequency capping report
Post-view effect detailing by performance marketing channels
CR increasing report for “ad view” and “no view” segments
Tools and systems applied
