papa Johns

Papa John’s is an American pizza restaurant franchise. It is the fourth largest pizza delivery restaurant chain in the United States. Papa John`s franchise operates in 47 countries all around the world. In Europe restaurant is represented in Cyprus, France, Ireland, UK, Poland, Russia, netherlands, Belarus and Azerbaijan.


RealWeb provides Papa Johns analytics solutions of various complexity with the aim of providing high-quality audience data flow, segmentation, lifecycle (Life Time Value) assessment, offline & online cross-selling analysis, shopping carts research, segmentation, data accounting error elimination and customer specific reporting.

Results achieved – Data integration

Enhanced ecommerce with custom dimensions

CRM integration example

Transaction details -tracking

Results achieved – Research

Micro-seasonality analysis for different marketing channels

TV flight impact analysis (on-site behavior impact)

Web to app user flow analysis

Achieved Results – Deep display ads analysis

Frequency capping report

Post-view effect detailing by performance marketing channels

CR increasing report for “ad view” and “no view” segments

Tools and systems applied


    • we will evaluate the return on existing advertising campaigns;
    • we will analyse the technical side of the advertising campaign or website;
    • we will provide 3–5 recommendations ** for improving the results and achieving the goal.

    **We will be able to provide recommendations if access to Google Analytics is provided.