Huawei
New product popularization and target audience reach
Dorado Storage system
WiFi6
Flash Only Storage system
Period: January’19 – April’19
Audience: BDM, IT DM, IT Pro, Mass Audience – IT interested
Geo: Europe
Goals:
Increase knowledge of HUAWEI as manufacturer of advanced ICT solutions for industry and generate interest in the category, ahead of other brands to conquer the market
Create an association between advance ICT solutions for industry and HUAWEI brand
ecome a leader in sales among manufacturers of advanced ICT solutions for industry
COMMUNICATION GOALS
To engage in communication with the brand on the expert territory. Change the attitude to the brand.Tell about the category.
Create a "problem" and give a ready-made solution. Describe possible usage scenarios.
Stimulate the purchase of products.
The solution of communication goals
To achieve the goals outlined in the brief, it is important to focus on the following factors:
- The creative concept. The most important is to attract attention of target audience through the creatives.
- Advertising channels, placement of advertising
- Timeline. It is important that online advertising works constantly, in a split with other channels
- The number of contacts, ideally the cumulative R&F ratio should be 7-8
- Personalization message
Promotion tools
- Context and Target Ad
- Direct login on website
- Medias
- Native Articles And Special Projects
- Website of the company
- Display Ads
- RTB
- Text and text-graphic retargeting
- Media Retargeting
Split of budget
Monthly results by cpc & traffic
Cost per Click: Planned vs Reached (Eur)
Clicks: Planned vs Reached
Cost per Click: Planned vs Reached (Eur)
47,86%
CPC optimization
Clicks: Planned vs Reached
36,51%
Traffic increase
