Google Analytics is an analytics system designed to collect statistics about users who have visited particular sites. It is also a service that provides the capability to track user behavior on websites and in various applications. Collecting data will help specialists to understand who the company’s visitors, customers, and audience are, and how people find the company and interact with its content. A tool like Google Analytics helps specialists to analyze the actions of visitors, calculate conversions, and conduct A/B testing. With the help of the service, it’s possible to check the effectiveness of various advertising channels, adjust the conduct of an advertising campaign, and discover the most effective content or promotion channels.
Why is Google Analytics important?
Analytics is an essential tool for business, as understanding the behavior of the audience, as well as the strengths and weaknesses of the company helps to move in the right direction. Without Google Analytics counters, it’s impossible to even run ads, as you will not be able to evaluate the effectiveness of channels for promoting products or services and the budget will be wasted. Numbers and data are needed so the following problems can be solved:
Google Analytics will show everything your company needs
Google Analytics allows specialists to improve advertising and campaigns based on the data obtained and allows specialists to track the effectiveness of campaigns as well.
Try Google Analytics right now
Google Analytics has a wide range of functionality that allows owners of websites and applications to receive detailed statistics on the functioning of their websites. Detailed reports are generated both on the basis of sample data and taking into account all possible information, which allows to comprehensively study information related to the work of marketing campaigns. Properly configured analytics will provide answers to questions that will help specialists determine the needs of visitors to the site. As a result, the user’s path to making a purchase and, consequently, increasing profits will be simplified.