Google analytics is all you need to track data
Google Analytics is an analytics system designed to collect statistics about users who have visited particular sites. It is also a service that provides the capability to track user behavior on websites and in various applications. Collecting data will help specialists to understand who the company’s visitors, customers, and audience are, and how people find the company and interact with its content. A tool like Google Analytics helps specialists to analyze the actions of visitors, calculate conversions, and conduct A/B testing. With the help of the service, it’s possible to check the effectiveness of various advertising channels, adjust the conduct of an advertising campaign, and discover the most effective content or promotion channels.
Why is Google Analytics important?
Analytics is an essential tool for business, as understanding the behavior of the audience, as well as the strengths and weaknesses of the company helps to move in the right direction. Without Google Analytics counters, it’s impossible to even run ads, as you will not be able to evaluate the effectiveness of channels for promoting products or services and the budget will be wasted. Numbers and data are needed so the following problems can be solved:
- Fixing the actions of visitors;
- Website modification;
- Evaluation of the effectiveness of different traffic channels and advertising campaigns;
- Redistribution of budgets;
- Understanding the readiness of the audience to buy products/services;
- Tracking technical problems of the site;
- Analysis of search queries;
- Sales record keeping.
Google Analytics will show everything your company needs
- Assistance in identifying the target audience. Even if the website owner has set up an advertising campaign to attract visitors, additional information may still be required about who is really interested in providing products or services. Google Analytics gives necessary answers, as it provides detailed information about the users who visited the site, and the data is filtered by a variety of indicators.
- Determining audience preferences. In practice, most often certain sections of the site are more interesting to people. Others may be indifferent to them. Detailed Google analytics of visits gives a full picture of which sections of the site are visited more often, when, and by whom. It’s possible to display the user’s path and identify the points of failure.
- Identification of effective and inefficient traffic sources. The issue of channel management is important since the process of attraction directly affects the profitability of the project. If you attract expensive visitors who don’t bring any benefit, there may be problems with the budget. Therefore, by installing Google Analytics, specialists monitor the effectiveness of channels and filter out unsatisfactory ones.
Google Analytics allows specialists to improve advertising and campaigns based on the data obtained and allows specialists to track the effectiveness of campaigns as well.
Try Google Analytics right now
- Is free. There is a free version of universal analytics with a huge functionality, so you can test the features and then upgrade to the paid version if you decide that you need it.
- Large reference documentation is available to everyone. Even if you are just starting to work with Google Analytics, you can easily find answers to questions with the help of documentation. There are also free video tutorials from Google, which clearly show how to use Google Analytics.
- Integration with Google products. Google Analytics is an element of google products for successfully managing the business on the Internet. It integrates easily with Google Adwords, Google Tag Manager can transfer data from the site to Google Analytics, and with Google Optimize you can conduct A/B tests.
- Cross-platform visitor identification, in which 3 levels of identification are applied simultaneously, counts visitors, not browsers or devices.
- A model of data collection using artificial intelligence. The modeling algorithm allows you to analyze existing data and make predictions about site traffic or user behavior based on them. The AI-based “Insights” function automatically highlights useful information for marketers.
- Cross-platform tracking. Google Analytics allows people to add not only a website tracking but also collects information in applications that are installed on devices with iOS and Android operating systems. At the same time, the information is consolidated into a single report — by sites and by applications. Such statistics are easy to analyze and much easier to work with.
- Detailed statistics. There are many tools in Google Analytics, thanks to which it’s possible to analyze the depth of visits, search queries on the site, and much more. For example, reports are optimized for the presence of events, not just for user visits.
Google Analytics has a wide range of functionality that allows owners of websites and applications to receive detailed statistics on the functioning of their websites. Detailed reports are generated both on the basis of sample data and taking into account all possible information, which allows to comprehensively study information related to the work of marketing campaigns. Properly configured analytics will provide answers to questions that will help specialists determine the needs of visitors to the site. As a result, the user’s path to making a purchase and, consequently, increasing profits will be simplified.
