The mobile analytics platform AppAnnie has published the results of the State of Mobile 2021 study, in which it collected the main figures and trends of mobile in different countries of the world in 2020. Mobile Adoption Boomed in 2020 — Advancing 2 – 3 Years in 12 Months.
Some global trends:
Global trends in the mobile market
In 2020, there was a boom in the use of mobile devices. In 12 months, the market has demonstrated growth, which previously required two to three years:
A Product Marketing Manager of Snapchat, Skye Featherstone mentioned that consumers spend more time than ever on mobile. Snapchat continues to double down on experiences that help friends stay connected and entertained. From new original shows to augmented reality advancements. Snapchat’s product investments support both our growing community and our advertising partners alike.
Smartphones have overtaken TV.
Millennials and boomers are spending more time on mobile devices
The popularity of mobile depends on the market and demographic characteristics:
Marketing and advertising
Mobile bolstered the ad industry in 2020, companies use ad network insights and creative intelligence to explore the best practices for the strongest ROI.
Mobile is the common string in financial decision-making: from research to consideration, evaluation & purchase, or investment.
TikTok outpaces top social apps in hours per user; up to 325% year-over-year growth.
Head of Shopping Product Pinterest, Dan Lurie, mentioned that people have always come to Pinterest to shop. In 2020 Pinterest made it easier to go from inspiration to purchase. Capitalize on a rapidly growing market — use data to segment, strategize and identify opportunities to drive top-line retail growth.
M-Commerce Boom Changes Shopping Behavior and the Biggest Mobile Shopping Year:
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Mobile-First Shopping of 2021 & Beyond