From 2016 to 2020, influencers’ advertising investments increased from $1.7 billion to $9.7 billion. Such trust of brands proves that the promotion through opinion leaders is […]

Summer comes and people have a desire to relax on the beach or spend time in nature with friends or family. But… there are so many […]

Why do companies need paid advertising on the Internet? There are many answers to this question: to convince people to buy more, to improve or create […]

Google Analytics is an analytics system designed to collect statistics about users who have visited particular sites. It is also a service that provides the capability […]

Nowadays, fewer and fewer people prefer to read the information on paper, such as in newspapers and magazines. The digital world continues to pull us into […]

Social networks are an integral part of the modern world, where people express their emotions, make purchases, and look for inspiration. Moreover, if we want to […]

Google Marketing Platform enables marketers to see what is happening to various spheres of the business. The platform combines multiple marketing tools into one integrated platform, […]

Whose fault is it and why is it worth reestablishing relations today? Hidden commissions, the lack of communication, and low interest in customer’s business needs have […]

As we know, social networks were created to connect people all over the world. It was mostly aimed at people who had hundreds and thousands of […]

What are Google Ads and Display & Video 360? What is the difference? Google Display Ads is a Google Advertising Network that is accessed through Ads. […]

Now Black Friday opens the season of sales and gift purchases, discounts in stores reach 90%, and crowds of people are waiting for their opening since […]

The mobile analytics platform AppAnnie has published the results of the State of Mobile 2021 study, in which it collected the main figures and trends of […]