Alfa-Bank
Alfa-Bank is one of the largest privately owned bank in Europe with well-established diversified franchise, successful footprint of mass corporate segment and solid positions in retail banking. 811 offices, including a subsidiary bank in the Netherlands and financial subsidiaries in the United Kingdom and Cyprus.
Cooperation
RealWeb successful cooperation with Alfa-Bank has been going on for more than 2 years, providing digital advertising services and analytics solutions of various complexity. Since the amount of target audiences data processed by the banks is enormous and the tasks are complicated, it is always fascinating for us to cooperate with such establishments.
Results achieved – data configuration
- Complete data flow analysis and structure creation
- Marketing event tracking and deduplication
- Google Tag Manager size reduction for >30%
- Event hierarchy determination
- Google Analytics – CRM – Snowplow data flow engineering
Results achieved – data analysis
- Backlog control and task prioritizing
- Ad-hoc analysis and in-depth research
- A/B testing
- Regular agency interaction in case of data-driven decision integration in the company
RFM segment engineering and automation for direct marketing goals
RFM segment engineering and automation for direct marketing goals
Automated A/B testing reporting tool (R & Shiny tech stack)
Tools and systems applied
