Alfa-Bank

Alfa-Bank is one of the largest privately owned bank in Europe with well-established diversified franchise, successful footprint of mass corporate segment and solid positions in retail banking. 811 offices, including a subsidiary bank in the Netherlands and financial subsidiaries in the United Kingdom and Cyprus.

Cooperation

RealWeb successful cooperation with Alfa-Bank has been going on for more than 2 years, providing digital advertising services and analytics solutions of various complexity. Since the amount of target audiences data processed by the banks is enormous and the tasks are complicated, it is always fascinating for us to cooperate with such establishments.

Results achieved – data configuration

Results achieved – data analysis

RFM segment engineering and automation for direct marketing goals

RFM segment engineering and automation for direct marketing goals

Automated A/B testing reporting tool (R & Shiny tech stack)

Tools and systems applied

APPLY FOR A FREE CONSULTATION:

    • we will evaluate the return on existing advertising campaigns;
    • we will analyse the technical side of the advertising campaign or website;
    • we will provide 3–5 recommendations ** for improving the results and achieving the goal.

    **We will be able to provide recommendations if access to Google Analytics is provided.

    PIETEIKTIES BEZMAKSAS KONSULTĀCIJAI